In June 2022, the Communications Team were notified that they won a bronze Telly award in the 43rd Annual Telly Awards competition. The Telly Awards was founded in 1979 to honor excellence in local, regional, and cable television commercials with non-broadcast video and television programming added soon after. With the evolution and rise of digital video, the Telly Awards today also reflects and celebrates this exciting new era of the moving image on and offline. This year’s awards celebrated the reemergence of communications in a transformed world and the teams equipped in telling new stories and new points of view. Cape Fox Corporation (CFC) works diligently to increase its digital media, branding, public relations and communications, electronic media, and advertising initiatives. This year, Cape Fox Lodge and Alaskan Dream Cruise partnered in a new marketing endeavor to entice tourists who visit Alaska this year to have the “True Alaska” experience. The campaign included a webpage, social media outreach, and a video ad. CFC is proud to announce that the Cape Fox Communications Team were recognized for their efforts by winning another Telly award for video advertising. This is the fourth Telly win in four years for the CFC Communications Team. Great job, Team!
The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries worldwide. While the awards have 11 main categories such as Social Media, Online, Commercials/Marketing and more, Cape Fox was awarded in the category of Online Commercials: General – Travel/Tourism. Cape Fox is delighted to be included among this category as one of the great storytellers with our Cape Fox Lodge and Alaskan Dream Cruise campaign video. The Communications Team is looking forward to future opportunities to be recognized.
The video advertisement was a collaborative effort. Jacob Mosholder, Cape Fox Shared Services (CFSS) Sr. Multimedia Producer, worked closely with the Alaskan Dream Cruise team and their videographer Taylor Butz from Allen Marine to use their images and videos. Jacob then formatted and designed the video while Robin Ferris, CFSS Web Designer/Developer Lead provided art direction and Heather Kaiser, CFSS PR & Communications Manager, provided the content.
As we return to vacations and tourism seasons in Alaska, partnerships help us offer guests and visitors to Ketchikan, Alaska the “True Alaskan” experience. CFC is delighted to be recognized for our partnership and marketing achievement. This endeavor was a large team effort that has yielded success.